How to break your sales this Christmas with your social channels

Instagram Shopping, Pinterest for E-commerce, Tik Tok for Business…there are multiple ways to sell your products in the different social media platforms.

Social Media is now one of the most popular and exploitable channels for your brand, ready to start?

Instagram, Tik Tok, Pinterest…what they have in common is that all of them know the potential of their communities and how their platforms have become the best places for e-commerce to sell their products. So, creating this kind of online space was the next step to become the greatest showcase for brands and a sweet niche to explore to sell to different targets more involved in social media.

Take a look! Each social channel is born as a platform in which the people interact with each other and with the brands, and where brands interact with their communities creating valuable content. So, it is interesting to analyze how over the time, these platforms have become a place to interact and keep in touch with others, but also a place to sell products and services, becoming the real “online shopping centres”.

Having all of this, and thinking about this year due to the pandemic people are more conscious about buying their christmas gifts online because of the fear of the contagious or because so many countries are under a temporary lockdown, it is a great moment to test this kind of space and and start taking care of our presence and paying attention to our sales on social networks.

Are you ready to join the club?
Battle of the Giants: Which is the best platform to position my products?
The latest updates of Instagram andTik Tok are letting us see what they are
working on: a new design of their platforms to sell more and more.

These three want to be the platform that sells the most and the best designed to achieve this objective. It’s not uncommon for them to compete with each other and that’s why they’re updating their respective apps with new features every so often.

This is very remarkable, for example, in the latest update of Instagram we can see the new “Shop tab”, a new icon positioning in the place where used to be the bottom to see the interactions with our posts.

All is prepared with great execution, but it is not strange at this point. Facebook, Instagram’s owner, is constantly changing parameters and the UX of these apps to become more efficient in this way.

Another great case is Tik Tok, the main competitor of Instagram. The musical app has become one of the most important apps to reach some targets as Z Generation and Millenials.

How to get the maximum of this app? Create your brand profile and build a community offering great content (always true to your brand values), bet on ads as In-Feed Native Video (Account or Diversion), Top View or Brand Takeover, create Hashtag challenges and also design Branded Filters or Effects, and of course, collaborate with Tik Tok influencers. This is the most efficient recipe to sell in this app.

These are some examples of what we are talking about:

Get the best of these apps to sell more!

Your focus has to be your target audience and then you have to analyze what
kind of format will be the best to sell your product.

Of course, you can activate all these different formats in Instagram and Tik Tok, but there will always be one that will fit better with your product, content and target. The content doesn’t have to be the same for everyone in your community, so first of all you have to analyze this kind of thing we are mentioning.

The key of everything is personalization. Adapt your content for each format,
for each target audience and you will achieve your business objectives in this
channel. At Christmas? Create messages and content with this theme, create
Christmas promotions, make sponsored posts with influencers, but before all this, analyse your product well and who you want to target. Reach your audience in the best possible way!

Instagram and Tik Tok: synonyms of new ways to connect with your community.
Take advantage of these social channels, reinvent the old forms to connect with your community and give them real time quality content. Build the true
connection with them!

All the rest will come after this. Selling your products to a community or audience that are really true fans of your brand is easy when you are using all these different kinds of formats to reach them in the best way.
A great strategy in social channels can return a lot of traffic to your e-commerce.  This is one of the marvelous things of having a social media strategy. People that reach you on social media due to your activity will usually enter your site, so you have to be prepared for them in order that they can have a good experience or finalize their purchases.

There are so many positive things in having a strong social media strategy but you have to be constant, analytical and have a team that really knows your brand and knows how to transmit its values.

Enjoy this Christmas!

Marta Hortensia Guerrero Bornay
Brand & Content Team Lead at Making Science